Charles G. Lord
I’m trying to figure out how people evaluate. All living organisms evaluate. They have to evaluate their environments with some degree of accuracy if they want to stay alive very long. But how do they do it? How do people decide whether to take positive or negative attitudes toward another person, a group, or a thing, sometimes approaching, sometimes avoiding, and sometimes attacking? My answer is that people go beyond the information given to them by the objective environment and generate their own subjective inferences, assumptions, and expectations, which can “take on a life of their own,” sometimes dictating attitudes more extreme than could be justified by the facts alone. These biased thought processes might explain, for instance, how lone wolf terrorists and perpetrators of hate crimes got that way.
Lord, C. G., Holland, C. J., & Hill, S. E. (in press). Individual differences in the effects of baby images on attitudes toward getting married. Personality and Individual Differences.
Lu, T., Lord, C. G., & Yoke, K. (2015). Behind the stage of deliberate self-persuasion: When changes in valence of associations to an attitude object predict attitude change. British Journal of Social Psychology, 54, 767-786.
Lord, C. G., Hill, S. E., Holland, C. J., Yoke, K., & Lu, T. (2015). Attitudes: An evolutionary perspective. In V. Zeigler-Hill, L. M. Welling, & T. K. Shackelford (Eds.), Evolutionary Perspectives on Social Psychology (pp. 77-187). New York: Springer.
Lord, C. G. (2015). Attitude: Construction versus disposition. In R. A. Scott & S. M. Kosslyn (Eds.), Emerging trends in the social and behavioral sciences. New York: Wiley.
Taylor, C. A., Lord, C. G., Morin, A. L., Brady, S. E., Yoke, K., & Lu, T. (2014). Individual differences in preference for epistemic vs. teleologic tactics of deliberate self-persuasion. Psychological Assessment, 26, 177-194.
Frye, G. D. J., Brady, S. E., & Lord, C. G. (2012). Attitude change following imagined positive actions toward a social group: Do memories change attitudes or do attitudes change memories? Social Cogntion, 30, 307-322.
Paulson, R. M., Lord, C. G., Taylor, C. A., Brady, S. E., McIntyre, R. B., & Fuller, Eric W. (2012). A matching hypothesis for the activity level of actions involved in attitude-behavior consistency. Social Psychology and Personality Science, 3, 40-47.
Teaching and Service Responsibilities
Teaching Responsibilities: Senior Seminar in Psychology, Social Psychology, Experimental Design
Service Responsibilities: Graduate Director